Does everyone with a pulse want your product?
Does fogging a mirror qualify your prospects?
Wondering why your marketing isn’t working?
Unless you’ve got a monopoly on air and water, the entire world is not your target market. Everyone wants to think they can sell to the whole world – imagine the billions you’d make!
Yet the reality is that the more focused you make your marketing, the more money you will make. Disperse your marketing, and the resulting profits will be paltry.
Click play on the player above and learn how client avatars will boost your bottom line.
About the Show
Her mission: Finance made fun. Profit made easy.
In addition to her amazing air guitar skills, Nicole is a credentialed actuary, experienced CFO, former Investment Banker and President of Small Business Finance Forum LLC.
This weekly show is perfect for small businesses, start-ups, entrepreneurs, freelancers and independent consultants.
© 2013 Small Business Finance Forum LLC