The Book

You started your business to make money right

Earn what you are worth and control your own destiny.
One small problem, you hate finance and fear numbers.

Trying to build and run a profitable business without finance is like a rock band trying to perform their songs without electric guitars. It falls flat.

You can’t reach multi-platinum profits without understanding the numbers.

How to be a Finance Rock Star provides the resources and knowledge base every entrepreneur needs to get their finances in order. All packaged in an entertaining and easy to understand format that actually makes reading about finance become almost as much fun as seeing your favorite musicians perform live!

How to be a Finance Rock Star


Consider it your All Access Backstage Pass to a profitable business.
*Leather pants and pink mohawks sold separately.

In this book you will:

  • Learn simple and effective ways to move past your fear of numbers (Hey if Elvis could overcome stage fright so can you!)

  • Discover how you can use just 4 numbers (just four!) to understand what drives profit (or loss) in your business and unlock the secret to Multi-Platinum Profits
  • Understand how to set your profit goals and avoid the most common profit black holes that keep many business owners from making it big!
  • Uncover creative (lesser known) ways to fund your business such as; crowd funding, barter, customer funding, joint ventures, sponsorships, peer to peer lending and more.
  • Learn important formulas to make sure you get the return you expect on each dollar you spend on any new initiative or expense. This is a lesson in ROI (Return on Investment) that will make you want to party like it’s 1999 all over again!
  • Tame the budget beast and earn an instant 35% return. Learn how you are burning money, how to stop it today and an easy system to fix the problem for good.
  • Realize the value of your time, and how to determine the best way to spend it (like any other asset). More than ROI this is ROTI (Return on Time Invested).
  • Setting prices and knowing your cut
  • How to run a profitable sale or promotion
  • Understand how to track progress and make needed course corrections. Everybody makes mistakes (I’m sure Mariah Carey wishes she could forget Glitter), however it is possible to bounce back and be more successful than ever.
  • Plus access to online bonus features!


Are you ready to be a Super Star?
To take your business Multi-Platinum?


The Unauthorized Biography

Nicole Fende is The Numbers Whisperer™ and President of Small Business Finance Forum. As a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur, Fende helps her clients reach their profit goals and learn how to effectively and enjoyably run the financial side of their business.

As host of the well acclaimed SmallBizFinance Show on BlogTalk Radio, Nicole reaches a growing audience of 1,000’s with tips, tricks and expert interviews to help them operate their businesses more efficiently and improve their bottom line.

In her upcoming book, How to be a Finance Rock Star, Nicole shares the same strategies she uses for her profit coaching clients to help them reach multi-platinum profits. It is an easy, practical go-to reference guide for mastering small business finance.

Despite Ms. Fende’s endless list of impressive credentials, her true claim to fame is her ability to make finance fun. From her LOL blog posts, such as College Keggers Teach Complex Expense Analysis, to the endearing finance mascot Fluffy, she entertains entrepreneurs while helping them grown their bottom line.

This definitely isn’t the finance you slept through in college.